The Business of Show and Sell

This past Friday night was my second art show of the very limited season we have here on St. Croix. Unlike stateside locales, we have a minor window of opportunity to show our work to an appreciative audience here on this island- our season is essentially over in a few weeks. In addition to the truncated season, we have lost valuable galleries due to the same myriad explanations that plague the overall economic climate everywhere in the states.

But, wait- don’t bemoan or pity the poor artist! We’re creative! If you provide people with an interesting evening out, in a beautiful setting and do the appropriate outreach in forms of advertising, you can get around those details. This show was made into a very elegant, exhibition that brought in what looked like a few hundred people and within the first half hour, 4 of the 7 paintings I had on display, were sold!

Thanks to the very enterprising efforts of Kathy Bennett, the owner and creative engine behind Undercover Books and Gifts, here on St. Croix, she transformed an underutilized atrium, normally used as a breezeway, into a stunning, gallery like space, sent out hundreds of invitations, radio blitzes, and posters, and made this a first rate show.

I mention this as a sharing of ideas to other artists out there who have found disappointments in galleries closing after bodies of work were produced, leaving the artist with the equivalent of a punch in the gut. My friend and oh so wise and talented artist, Sue Smith of Ancient Artist fame, has experienced this more than once. If she has, so have others. Just as artists are looking for venues, art patrons are looking for places to view. Let’s inspire our creative brains to find alternate options other than the standard gallery and/or the web. No web page ever did justice to Gauguin’s colors- there’s nothing like seeing works in person.

Read some of the many other suggestions on Creating Artists Space to learn what alternate paths are available. Just as you can’t stop learning new computer programs and re-programming another phone, sitting back and thinking the same old way will get you exactly that.

As happy as I was to have sold what I did, I hate to see them go.

Posting here for the first time is the finished painting that I had put here a few months ago in sketch form called ” Salsa “. This was the image used in all the promotional material for the show and as is often the case, the one that gets sold immediately. No exception here. It was a thrilling night for me. Now I have several uninterrupted months to create a new series for next season and be mopey that my living room walls are bare except for some lonely, unoccupied hooks waiting to serve their purpose.

Tags: Art on St. Croix, Artists Space, Salsa Dancers, Selling Art